“It’s no great secret that AMOLED screens are in short supply, the effects having been felt across the industry. Manufacturers just can’t get enough of them to keep pace with demand and that’s despite Samsung having ramped up production. HTC is the latest manufacturer to feel the heat and has decided to switch away from using AMOLED technology in both the Desire and Nexus One. Instead the Taiwanese company will be opting for Super LCD screens, which are more plentiful and thus shouldn’t constrain production, indeed HTC are saying that use of SLCD screens will allow them to ‘ramp’ production up. The actual announcement from HTC mentions that SLCD screens will be used in a ‘variety of HTC phones’ so newer models will probably be seeing the switch too. The proposed changes should kick in sometime later this summer. The full statement from HTC is presented below:
“Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.
“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”
SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III™ technology.” via mobile-review.com