Day: July 26, 2010

“It’s no great secret that AMOLED screens are in short supply, the effects having been felt across the industry. Manufacturers just can’t get enough of them to keep pace with demand and that’s despite Samsung having ramped up production. HTC is the latest manufacturer to feel the heat and has decided to switch away from using AMOLED technology in both the Desire and Nexus One. Instead the Taiwanese company will be opting for Super LCD screens, which are more plentiful and thus shouldn’t constrain production, indeed HTC are saying that use of SLCD screens will allow them to ‘ramp’ production up. The actual announcement from HTC mentions that SLCD screens will be used in a ‘variety of HTC phones’ so newer models will probably be seeing the switch too. The proposed changes should kick in sometime later this summer. The full statement from HTC is presented below:
“Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.
“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”
SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III™ technology.” via mobile-review.com

“The only difference from Vivaz is in the addition of QWERTY keypad. This is a niche model as the number of people who need QWERTY keypad in the side slider below €400 is relatively small. Other solutions, which attract attention, are available as well. For Sony Ericsson it was a cheap way to come up with one more model without additional R&D expenses. If Vivaz targets young people, here the corporate users are in the center of attention, which is clear from the presence of the keypad. But the shot misses the target as both models have the same audience. There are no changes here, the phone is chosen predominantly by girls without particular insight into the world of mobile devices, but who need a nice looking solution with the keypad. The first month of sales proves the niche status of the phone. There is some demand for it, but this hero of the shelves will not stay there for long. It is not the product Sony Ericsson needs to return to the market” Read more here: