Apple Announces iPad Air Dramatically Thinner, Lighter & More Powerful iPad

Apple® today announced iPad Air™, the latest generation of its category defining device, featuring a stunning 9.7-inch Retina® display in a new thinner and lighter design. Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad®, and with a narrower bezel the borders of iPad Air are dramatically thinner-making content even more immersive. Apple today also announced iPad mini with Retina display, bringing all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in the same amazingly thin and light design. The new iPads feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, and the newly-designed iOS 7 featuring hundreds of great new features.

“iPad Air with its 9.7-inch Retina display weighs just one pound and packs the incredible performance of iOS 7 running on a 64-bit desktop-class Apple A7 chip, and delivers all-day battery life in the lightest full-sized tablet in the world.”

“iPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead. It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad Air with its 9.7-inch Retina display weighs just one pound and packs the incredible performance of iOS 7 running on a 64-bit desktop-class Apple A7 chip, and delivers all-day battery life in the lightest full-sized tablet in the world.”

Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad, and with a 43 percent narrower bezel the borders of iPad Air are dramatically thinner. iPad Air’s Retina display makes web pages, text, images and video look incredibly sharp and realistic, and the new power-efficient A7 chip allows the battery to be even smaller, helping reduce the overall volume by 24 percent from the previous generation while doubling its performance and maintaining its up to 10-hour battery life.1

The new iPad mini with Retina display packs all the 3.1 million pixels (2048-by-1536 resolution) of iPad Air into its 7.9-inch Multi-Touch™ display, for a pixel density of 326 pixels per inch. The 7.9-inch Retina display of iPad mini is 35 percent larger than screens on 7-inch tablets, and is the only small tablet to deliver the full iPad experience, now with razor sharp Retina quality. Images are crisp, text is crystal clear, movies play at full 1080p HD-resolution and the 475,000 apps designed specifically for iPad work automatically.

The A7 chip in iPad Air and iPad mini with Retina display offers 64-bit desktop-class architecture, advanced graphics and improved image signal processing from previous generations. With up to twice the CPU and graphics performance on iPad Air, and up to four times the CPU and eight times the graphics performance on iPad mini with Retina display, almost everything you do is faster and better than ever, from launching apps and editing photos to playing graphic-intensive games-all while delivering all-day battery life. The A7 chip’s 64-bit architecture and support for OpenGL ES version 3.0 unlocks game console-like visual effects. The new iPads also feature the M7 motion coprocessor that gathers data from the accelerometer, gyroscope and compass to offload work from the A7 for improved power efficiency.

Both new iPads feature two antennas to support Multiple-In-Multiple-Out (MIMO) technology, bringing twice the Wi-Fi performance to iPad Air and iPad mini with Retina display at a blazingly fast data rate up to 300 Mbps.2 Cellular models also come with expanded LTE coverage to accommodate even more LTE networks worldwide, while continuing to deliver comprehensive support for other fast cellular technology around the world (DC-HSDPA, HSPA+), all in a single model.3

iPad Air and iPad mini with Retina display now have a next generation FaceTime® HD camera with improved backside illumination sensors featuring larger pixels for better low-light performance. The iSight® camera with 5MP sensor and advanced optics, combined with iOS 7 and the image signal processing of A7, further improves still image and video capture on iPad bringing faster auto-focus, up to three times video zoom, five times still zoom, better dynamic range and automatic image and video stabilization.

The new iPads come with iOS 7, featuring a stunning new user interface, completely redesigned with an elegant color palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and introduces iTunes Radio℠, a free Internet radio service based on the music you listen to on iTunes®.4

iPad customers have access to the revolutionary App Store℠, which now offers more than one million apps to iPhone®, iPad and iPod touch® users in 155 countries around the world, and more than 475,000 apps are designed specifically for iPad. More than 60 billion apps have been downloaded from the App Store, which offers customers an incredible range of apps in 24 categories, including newspapers and magazines in Newsstand, games and entertainment, kids, education, business, news, sports, health and fitness and travel.

The iLife® suite of creative apps, including iPhoto®, iMovie® and GarageBand®, and the iWork® suite of productivity apps, including Pages®, Numbers® and Keynote® are essential to the Apple experience and are now free with every new iOS device running iOS 7, and are also available as free updates for existing users, so more iPad users now have access to these great apps. All apps have been redesigned to match the look and feel of iOS 7, have been optimized to support 64-bit technology and include hundreds of new features.

Pricing & Availability

iPad Air with Wi-Fi models will be available in silver or space gray starting on Friday, November 1, for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) for the 64GB model and $799 (US) for the 128GB model. iPad Air with Wi-Fi + Cellular will be available starting on Friday, November 1 for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model, $829 (US) for the 64GB model and $929 (US) for the 128GB model. iPad 2 is available at $399 (US) for the 16GB Wi-Fi model and $529 (US) for the 16GB Wi-Fi + 3G model for either AT&T or Verizon.

iPad mini with Retina display will be available later in November in silver or space gray. iPad mini with Retina display Wi-Fi models will be available for a suggested retail price of $399 (US) for the 16GB model, $499 (US) for the 32GB model, $599 (US) for the 64GB model and $699 (US) for the 128GB model. iPad mini with Retina display Wi-Fi + Cellular models will be available for a suggested retail price of $529 (US) for the 16GB model, $629 (US) for the 32GB model, $729 (US) for the 64GB model and $829 (US) for the 128GB model. Additionally, the original iPad mini is now offered at a more affordable price of $299 (US) for the 16GB Wi-Fi model and $429 (US) for the 16GB Wi-Fi + Cellular model for either AT&T, Sprint or Verizon.

New custom-designed polyurethane Smart Covers for iPad Air and iPad mini with Retina display will be available for $39 (US) in a range of vibrant colors, including blue, green, pink, yellow, black and (RED). iPad Air Smart Cases and iPad mini Smart Cases are completely redesigned in a beautiful aniline-dyed leather available in six rich colors, including yellow, beige, blue, brown, black and (RED) for a suggested retail price of $79 (US) for iPad Air and $69 (US) for iPad mini. Smart Covers and Smart Cases are available through the Apple Online Store (www.apple.com), Apple’s retail stores and select Authorized Apple Resellers.

Nokia brings new innovations to design and imaging with six new devices

Nokia brings new innovations to design and imaging with six new devices, applications and experiences
Nokia’s latest family of products builds upon industry leading design, advanced camera features and unique applications and experiences to make life easier and more fun

News at-a-glance:
• Designed to work anywhere, Nokia’s first Windows tablet, the Lumia 2520, offers combined LTE and Wi-Fi connectivity and is designed to deliver the best outdoor and indoor readability.
• The award-winning Lumia design comes to 6-inch screens with the Lumia 1520 and Lumia 1320. The larger format offers a new column of live tiles for easier and faster access to apps and experiences.
• The Asha 500, Asha 502 and Asha 503 introduce a new crystal-clear design, smarter camera and a faster and more intuitive user interface.
• New accessories from Nokia complement mobile lifestyles, from power keyboards to wireless charging.
• Nokia app innovation continues with Nokia Storyteller, Beamer and Video Director.
• New third-party applications including Instagram, WhatsApp, Papyrus, Vine among others.

Espoo, Finland and Abu Dhabi, UAE – 22 October 2013 – Today at Nokia World: Abu Dhabi, Nokia unveiled six new devices alongside new accessories, Nokia experiences and third-party developer applications. Nokia introduced its first ever Windows tablet, the Nokia Lumia 2520, and launched a portfolio of large screen Lumia smartphones: the Lumia 1520 and 1320. Three new Asha models – including the first 3G device in the Asha Platform family of smartphones – deliver industry leading design, new vibrant colors and a more intuitive user interface, all at an accessible price. Building on Nokia’s industry-leading innovation in imaging, the latest range of Lumia and Asha products enables people to capture and share the world around them like never before. Nokia also showed new accessories to make life easier and more fun, and announced an array of new Nokia and third-party applications which enhance the Asha and Lumia experience.

“Now more than ever, mobile devices are at the center of consumers’ lives as they look to capture, curate and share experiences on the go,” said Stephen Elop, Executive Vice President, Devices & Services at Nokia. “Today we’re inviting people around the world to switch to Nokia. With our latest range of Lumia and Asha products, we’re delivering industry leading design and imaging innovation to bigger devices at more accessible prices. The quality and value that Nokia products deliver continues to grow as we partner with developers to introduce app experiences that are unique to Lumia and Windows Phone. And clearly, with Lumia and Asha smartphones enjoying quarter-on-quarter volume growth in Q3 2013, that quality and value is resonating with consumers around the world.”

Bringing Lumia innovation to Nokia’s first-ever Windows tablet – the Lumia 2520
Nokia’s first Windows tablet, the Lumia 2520, is designed to work anywhere, with a vivid 10.1-inch HD display that is designed to provide the best outdoor and indoor readability of any tablet. Building on Nokia’s rich mobility heritage, the Lumia 2520 combines both 4G LTE and Wi-Fi connectivity, a 6.7MP camera, and for the first time ever on a tablet, ZEISS optics, letting people take beautiful pictures – even in low light. The Lumia 2520, runs on Windows RT 8.1 for a highly personal and easy to navigate experience, and also features multiple color choices and fast-charging capability – providing up to an 80% charge in one hour.

The Lumia 2520 also comes with a number of unique software experiences that are exclusive to the Lumia family, including the exclusive “Dragons Adventure” interactive game developed in partnership with DreamWorks Animation. Additionally, the Lumia 2520 includes Nokia Storyteller, a Nokia developed application that introduces a new way to curate and relive images and videos as a story on a map, as well as Nokia Video Director, which offers the ability to edit and get even more creative with videos shot on the Lumia 2520 – as well as content from Lumia smartphones. With integrated HERE Maps, the Lumia 2520 is the only tablet with true offline maps for a fast and reliable maps experience. The tablet also includes an exclusive version of Nokia Music with Mix Radio preinstalled.

The Lumia 2520 pairs with a unique and stylish accessory which offers a great set of benefits: the Nokia Power Keyboard. Offering up to five extra hours of battery life and two built-in USB ports, the Nokia Power Keyboard makes battery life worries a thing of the past. A protective and wraparound cover, the Nokia Power Keyboard includes a fully functional keypad with gesture trackpad, so typing feels as natural as on a laptop. With Microsoft Office and Outlook preinstalled, getting more done on the go is easier than ever.

The Nokia Lumia 2520 will be available in red and white in a glossy finish as well as cyan and black in a matte finish, and is expect to start shipping in Q4 2013 with an estimated price of USD499 before taxes or subsidies. Initial roll out is to begin broadly in the U.S. as well as the U.K and Finland, with additional countries to follow shortly after. The Nokia Power Keyboard will be available alongside the Lumia 2520 at the recommended price of USD149.
Bring your stories to life with the Nokia Lumia 1520 and Lumia 1320
Continuing to redefine smartphone innovation, Nokia introduces its first ever large screen Lumia smartphones, the Lumia 1520 and Lumia 1320. With a six inch screen and the latest software advancements for Windows Phone, the Lumia 1320 and Lumia 1520 are perfectly suited for entertainment and productivity. A new third column of tiles on the home screen means people can see and do more on a larger screen. Bringing larger displays to the award-winning Lumia design, the new format is coupled with some of the most advanced camera innovations so people can capture and share the world around them.


The Lumia 1520 offers the latest imaging innovation from Nokia – a 20MP PureView camera with optical image stabilization (OIS) enabling sharp images even in the dark as well as oversampling and zooming technology similar to the Lumia 1020. In addition to the new Nokia Camera and Nokia Storyteller applications, the Lumia 1520 offers a 6-inch screen and a vivid 1080p full HD display for outstanding outdoor readability. People can bring their videos to life with Nokia Rich Recording, an unparalleled audio capture using four built-in microphones. With Microsoft Office built in, documents can be edited and shared easily for maximum productivity.

The Lumia 1320 features many high-end Lumia innovations on a large 6-inch 720p display and extends the Nokia Camera app to another price range. With a range of imaging apps available, the Lumia 1320 comes with Nokia Music for free streaming of ad-free music and HERE maps and location services, so people can experience the most popular Lumia experiences at a more accessible price.

The Nokia Lumia 1520 will be available in yellow, white, black and glossy red. It is expected to start shipping in Q4 2013, with an estimated price of USD749 before taxes and subsidies in Hong Kong, Singapore, U.S., China, U.K., France, Germany, Finland and other European markets, with other markets to follow.

The Nokia Lumia 1320 will be available in orange, yellow, white, and black and is expected to start shipping in Q1 2014 with an estimated price of USD339 before taxes and subsidies in China and Vietnam, followed by other Asian markets, India and Europe.

The Nokia Asha 500, Asha 502 and Asha 503 combine beautiful design with a richer mobile experience
The newest additions to the Asha Platform family of devices – the Nokia Asha 500, Asha 502 and Asha 503 – join the already successful Asha 501 in pushing the boundaries of affordable smartphone innovation. All three handsets build on Nokia’s renowned design and feature a new crystal-clear look; a fusion of ice-like transparency and bold inner color encases each phone to make it both elegant and more durable. Support for 3G is available on the Asha 503, which also includes a 5MP camera and comes with a Dual SIM option.

The Nokia Asha 500, Asha 502 and Asha 503 include new enhancements to the Asha Platform for even more intuitive navigation. The new Asha user interface enables faster and easier sharing of images on social networks, with one easy swipe to access the camera and one touch to post. Fastlane gives people a second home screen for quick access to frequently used apps and deeper integration with their favourite social networks. Knowing how important free messaging is to people, WhatsApp will be available for the Nokia Asha 501 and is to arrive later in the year for the new Asha devices.

The Nokia Asha 500, Asha 502 and Asha 503 will be available in bright red, bright green, yellow, cyan, white and black, and are planned to start shipping in Q4 2013.

The Nokia Asha 500 features a 2.8-inch screen, 2MP camera and comes in single SIM and Easy Swap Dual SIM variants. It is expected to be available in Africa, Asia-Pacific, Europe, Latin America and the Middle East with an estimated price of USD69 before taxes or subsidies.

The Nokia Asha 502 features a 3-inch screen, a 5MP camera with LED flash and Easy Swap Dual-SIM. The estimated price before taxes or subsidies starts at USD89 in Africa, Asia-Pacific, Europe and Middle East.

The Asha 503 features 3.5G connectivity, a 3-inch screen, 5MP camera with LED flash, Corning Gorilla Glass 2 and comes in single SIM and Easy Swap Dual SIM variants. The estimated price before taxes or subsidies is USD99 in Africa, Asia-Pacific, Europe, Latin America and the Middle East.

Innovation enhanced through applications
People can get the most from Nokia’s latest Lumia portfolio through a new selection of applications including:
• Nokia Video Director – create, edit and share customized videos direct from the Lumia 2520.
• Nokia Beamer – share experiences and ideas easily and instantly with friends or colleagues by projecting your phone screen to any HTML5 enabled screen; this includes documents, maps, location details, or even the camera viewfinder.
• Nokia Storyteller – automatically integrates your pictures from your phone with HERE location information and collates a chronological picture journey on a map.
• DreamWorks Animation’s Dragons Adventure – an exclusive experience for the Lumia 2520 which keeps the whole family entertained.
• Instagram – the photo and video sharing community.
• Papyrus and InNote – handwriting note-taking apps.
• Vine – a popular video service.
The Asha ecosystem is also growing with more applications available including the popular messaging applications Whatsapp and Line; photo applications PicFeed and PicTag; and ESPN Sports Hub.

For more information on the new developer offerings, including the many applications which become available to Lumia and Asha users for the first time today, visit: [LINK}

Wireless charging goes portable
Nokia has also introduced a portable wireless charging plate that makes charging easier and faster, and lets people wirelessly charge a smartphone anytime, anywhere. Supporting the Qi wireless standard, the Nokia DC-50 is compatible with Nokia Lumia devices supporting wireless charging, such as the Lumia 1520, Lumia 1020, Lumia 925, and Lumia 920.

The Nokia DC-50 is expected to be available globally in Q4 at an estimated price of USD99.