‘Nine in ten’ Android apps send data to Google

A new study has revealed that 90 per cent of all Android applications share personal data to Google, raising questions about the volume of information collected by ad-supported software and the ability for tech giants to create profiles of individuals.

Researchers at Oxford University looked at almost one million Android apps available on the Google Play store and found the median app shared user data with ten third parties and a fifth shared it with more than 20.

The researchers told the Financial Times that the popularity of ‘freemium’ applications supported by advertising and the rise of vast advertising networks meant that many people, and often app developers themselves, are unaware of the scale of this data harvesting.
More on techradar.com

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