Tim Cook says AI is ‘huge,’ but flags the need to be ‘deliberate and thoughtful’ on how to deploy it

AI is “huge,” but Apple will remain careful folding it into products, CEO Tim Cook said Thursday. Cook said Apple has already been incorporating AI technology into some of its products. His reticence stands in contrast to the recent AI-focused earnings calls of some tech competitors. Apple CEO Tim Cook said that the AI wave sweeping tech is “huge,” though he sounded a note of caution about how the technology would be deployed at his company. “It’s very important to be deliberate and thoughtful on how you approach these things,” Cook said during the company’s earnings call Thursday. Cook’s […]

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