Adobe launches game-changing GenAI tools for video editing

(Image credit: Adobe) Adobe Firefly can now translate and lip-sync any marketing video Reframing and shifting between portrait and landscape is even easier You could expect a 70-80% increase in asset variant production efficiency Adobe has announced major updates to its Firefly generative AI services to support even more media types, including video and 3D. Revealing the new offerings at its Adobe Summit 2025 event, the company introduced a new Firefly Creative Production tool with a no-code interface for creating new variants of existing assets and making repetitive multimedia production tasks even quicker. Adobe said that marketers might want […]

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