The degree to which someone trusts the information depicted in a chart can depend on their assumptions about who made the data visualization, according to a pair of studies by MIT researchers.
For instance, if someone infers that a graph about a controversial topic like gun violence was produced by an organization they feel is in opposition with their beliefs or political views, they may discredit the information or dismiss the visualization all together.
The researchers found that even the clearest visualizations often communicate more than the data they explicitly depict, and can elicit strong judgments from viewers about the social contexts, identities, and characteristics of those who made the chart.
Readers make these assessments about the social context of a visualization primarily from its design features, like the color palette or the way information is arranged, rather than the underlying data. Often, these inferences are unintended by the designers.
