There’s a strange loop taking over social media right now. Scroll through TikTok, YouTube Live, or Instagram, and you’ll see a parade of “digital marketing experts” promoting their latest PDF guide, online course, or coaching program. What’s it about? Digital marketing. But not the kind that helps actual businesses improve performance, it’s a course on how to sell a course about selling courses. Welcome to the infinite funnel.
Digital Marketing Isn’t New
Some of these influencers act like they’ve discovered a goldmine no one else knows about. They pitch digital marketing as a revolutionary idea in 2025, positioning themselves as hustlers in a fresh, untapped niche. What they don’t realize (or ignore) is that digital marketing has been around for decades. The platforms evolve, but the fundamentals … value creation, targeting, conversion … haven’t changed.
These self-declared innovators aren’t breaking new ground. They’re selling reheated versions of what thousands of others have already given away for free.