Top Western European Mobile Phone Vendors, Total Shipments and Market Share, 1Q10 (Units in Millions)
Vendor
1Q10 Unit Shipments
1Q10 Market Share
1Q09 Unit Shipments
1Q09 Market Share
1Q10/1Q09 Change
1. Nokia
14.0
32.8%
15.4
39.0%
-9%
2. Samsung
12.5
29.3%
10.6
26.8%
18%
3. LG
4.1
9.6%
3.5
8.9%
17%
4. Sony Ericsson
3.7
8.7%
5.9
14.9%
-37%
5. Apple
3.0
7.0%
0.9
2.3%
233%
6. Research in Motion
2.4
5.6%
1.1
2.8%
118%
Others
3.0
7.0%
2.1
5.3%
43%
Total
42.7
100%
39.5
100%
8%
Source: IDC European Quarterly Mobile Phone Tracker, June 2010
Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors.
“According to IDC in 2010 Samsung has the chance to lead in all areas in Europe as they already lead in the segment of usual phones. I mentioned before that Samsung first enters the markets important for the brand image and drive Nokia out to the developing countries, where cheap products are in demand. It is a fragment of the overall strategy. The primary objective of Samsung is to generate demand for its phones in the mature markets, because the behavior of its consumers is copied in developing countries 1.5-2 years afterwards. I think you know what it means. Samsung has a lot to offer in terms of cheap models, but they leave this area for Nokia at the moment. The average price of Nokia phones is around €64, when Samsung has a much higher parameter. If you can win earning money there is no need to lose it.” Read more here:
