Watching the Samsung Galaxy Note 9 launch was tough. After watching a decade of phone launches waxing and waning in bombast, the new Note launch felt like it was running on fumes a little bit.
Let’s skip past the lack of upgrades on the new Galaxy Watch, the ‘and-me’ smart speaker and the decision to have ‘Mr Doodle’ on stage drawing with a product launched a few weeks ago, and jump straight to the Note 9.
There were a lot of marketing words spoken about the handset, about how it was ‘inspiring’, ‘removed borders and interruptions’ and basically worked with you… a lot of words that don’t really tell us much, meaning that most of us were left wondering ‘what’s actually new here?’.
That’s the issue – smartphones are now so capable that there’s not really that much further to go, so unless a brand materially changes the design and ways of using the phone (as Apple did with the iPhone X) then there’s not much to really excite consumers. more here